Administrative Professionals' Day

Administrative Professionals' Day (previously known as Secretary's Day) is an unofficial secular holiday observed on the third or fourth Wednesday of April (i.e. April 26, 2006; April 25, 2007; April 23, 2008), to recognize the work of clerical employees such as administrative assistants, receptionists, paralegals, etc. It is celebrated as part of a larger Administrative Professionals Week, which takes place during the last full week of April.
National Professional Secretaries Week and National Secretaries' Day was created in 1952 through the work of Harry F. Klemfuss of Young and Rubicam. Klemfuss recognized the importance and value of the position to a company or business. His goal was to encourage more women to become administrative assistants (called secretaries at the time). Using his skill and experience in public relations, Klemfuss promoted the values and importance of the job of administrative assistants. In doing so, he also created the holiday in recognition of the importance of these assistants.
Have to buy flowers for my Assistant...